What Should I Consider When Choosing Book Promotion Services?

[aimeemoore]

I’m researching book promotion services and want honest advice from authors who have firsthand experience. What strategies actually helped your books reach relevant readers, and which approaches were disappointing? How should I compare pricing, audience targeting, reporting, and communication? What warning signs should I watch for before spending money? I’m looking for genuine experiences and practical suggestions rather than promotional recommendations. What would you choose?